Agent Web Marketing Strategy

To use this program effectively you must:

Have LISTINGS (without listings prospects have no way to find you on the web.)
Respond Quickly to e-mail or phone leads. (Internet buyers have NO patience.
Keep your sites updated (web sites are dynamic and require regular updates to keep them working.)

A Rough Estimate of the Cost?
The complete program should cost you about $250 to $350 a month depending on the number of listings you have.

Here’s how to set it up:

First, set-up your accounts:

Go to http://weichertagentpages.com and select “FORMS” from the menu on the left. Download the single user order form and either fill it out (ORDER THE PLATINUM PACKAGE) and e-mail it back to the address on the instruction page or print a copy, complete it and fax it in to the number on the instruction page. It can take up to 3 business days to process. You should receive an e-mail with your account information and instructions.

Go to http://solutioncenter.realtor.com select Agent products and look for “Showcase Listing Enhancements.” You must call customer service at the number on the bottom of the page to order the showcase enhanced listings package. They will e-mail your account information.

Go to http://www.listingdomains.com select “Get Started” and sign-up for a free account. If you want to purchase a package of 10 domains at once (you will save $10 on each domain) you must call the customer service number. They will give you a “coupon” code which I will enter each time I order a domain name for one of your listings. If you choose to order one domain name at a time, I must have your credit card on file so I can use it each time I order a domain name.

Next, give me your information:

Once you have signed-up for a Fidelity (weichertagentpages.com) platinum site, signed-up for the Realtor.com showcase enhanced listing package, and established your listingdomains.com account, I will establish the initial web sites and make the connections to start you on the web marketing program I described at the meeting.

I will need your usernames and passwords for:

Fidelity (weichertagentpages.com)
Realtor.com
Listingdomains.com (also your coupon code if you have prepaid for a package of 10 or more domain names)

I will need your Trend user number (Not your log-on name, but the ID# that appears on the member version of the listing right under the office ID# YWEI04).

I will also need the MLS numbers of any listings to which you want to assign domain names sites as well as your credit card information to pay for your domain names if you didn't pre-pay for a package of 10.

Finally I will need your complete contact information for use on the various web sites.

If you want biographical information included and I don’t already have it, please supply that as well.

Make sure you give me any photos and descriptive copy for your listings

The Fidelity web site, which is your home page, takes data and photos directly from Trend. Any change you make to the Trend listing will be picked-up by Fidelity within 24 hours. If you want additional photos not included on your Trend listing or more descriptive copy not on Trend, I will need those as well.

The basic Realtor.com site allows only one photo. The enhanced package (which you need if you want the leads to come to you and not Weichert Lead Network) allows up to 25. I will need any additional photos you want that are not on Trend.

The property domain sites do not pick up anything from Trend. They also allow much more copy and 50 or more photos. If you want to take advantage of that, please be sure I have the information and ALL photos. I will need your original photos if I don’t already have them. I can’t take photos from trend for these sites since they are not paying the license fee to trend. The Trend photos are also considerably smaller and would not look very good on the property domain sites. If you wish to use only your Trend property description I CAN take your words from your Trend listing.

Once I have everything, I will establish your Fidelity home page, your Realtor.com enhanced listings, and your property domain name sites for up to 4 listings. I will set-up the links among these sites and place your ads on craigslist.com, Trulia, Oodle.com and Googlebase.com. Note that craigslist will send you a confirming e-mail which you must answer before your ad will appear. I would have them send it to me but then they would use my e-mail address on the ad and the leads would come to me.

My charge for this service is $100 including up to 4 listings.
Additional listings are $15 each.

Any time a listing is changed in Trend (price change, status change, etc.) I must make the change manually in your property domain sites and on craigslist. It is your responsibility to send me any changes to your listings. There is no charge for changes to those listings that I originally did for you.

Note that Craigslist.com only runs your ad for 45 days. After that time it must be manually re-entered. I will do that for you at no charge if I placed it originally. I suggest you mark your calendar as well and remind me just in case I miss it.

It is particularly important to notify me when your listing sells. Sold listings must be removed from Craigslist promptly and the property domain page must either be marked "Sold" or deleted entirely. Failure to comply will likely result in a call from the Real Estate Commission and almost certainly a large fine! They are especially watching Craigslist for advertised properties that are already sold.

Additions, changes, cancellations etc. can be sent to me on the Order Anything Else page of this site. Long copy should be sent in an e-mail. Photos should be sent as e-mail attachments.

For anyone who wishes to set-up their own program or simply maintain everything once it is up and running but needs help, I am available for private instruction at the regional Doors approved rate of $25/hr. (Try getting an outside computer consultant for $25/hr!)

For your convenience, print this page and keep it on file.